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For activation

List of features to increase user comprehension about products, and thus their activation

A picture tells more than a 1000 words. Hence, videos inside widgets. Users can scroll on the widget to see the video.
Used to supplement more information about the product than is already mentioned on the widget itself such as
- How simple the product activation is
- Situations in which to use it to inspire use cases
- Additional product benefits not already obvious from the positioning
Usability testing to ascertain whether it increases user-fatigue or user-comprehension is pending at the time of writing this document

,,TRIMMED - In widget stories - 3 - Manual scroll.gif

If a user is in the consideration stage for a product with a high Time to First Action, conditioning for such products can be done through engaging videos that explain about the product

At app open on homepage

While visiting sections of utility

Used to remind users when they
- Resume abandoned applications
- Introduce new products, or
- Communicate ‘doomsday messages’
To increase the affordance of the banners, we can induce CLS - cumulative layout shift (as shown)

,Banners - 3 - Smaller.gif