Hotel lobby analogy

Brand factory analogy

THE ESSENCE

Why did we do this?

What we’ve described here is specifically crafted FTUX (First Time User Experience) based on the acquisition intent of users. However, the question may arise: why go about this, seemingly complicated, way of creating FTUX.

While we’d answered it here, those were merely thought-starters. Combining multiple products in under one roof comes with it’s own set of unique challenges. Below is my attempt to try predicting and defining them elaborately.

To alleviate information overload • Miller’s Law

To improve user-retention

To minimise Distraction effects

To minimise Conversion Disorder

To sell products with high Time to First Action