Summary of my work at New Movies
New Movies is a movie reference + streaming aggregator app with 5L+ downloads on Play store, and 30K+ DAU serving NA and LATAM regions.
During my work here, I:
• Architected and designed a plethora of new features from user-research and first principles
• Created features to kickstart and self-sustain User Generated Content (UGC) on the platform
• Applied principles of game design key user-engagement features nudging users to create habit loops
• Owned the reskin of the app UI
Some features that I created are:
• Designed a streaming aggregator where users could know all the OTT platforms a content is available on. One-tap would take them straight to the streaming app’s content's page, where they could begin watching it. We did it before Google did it!
- Created 'watchlists' and 'movie-boards' allowing users to add and self-catalogue content su that they could share with their peers. This was the seed that kickstarted the UGC.
- Designed the 'movie release reminder' feature that allowed users to get notified when their chosen film got a theatrical release. Ticket booking was still further ahead on the roadmap.
- Developed social media staple functionalities allowing users to interact with each other, follow other users, create posts, react to UGC, read & write film reviews etc.
- Designed user profiles to let users craft their own unique, individual identities on the platform. We could then use it to sync all user activity, analyse user interests and serve personalised content to each individual.
- Created a pro-tier subscription for ad-free experience, with gamification to win said pro tier.
To learn more on this project, get in touch
