The story of DivasNow - A hyper-local e-commerce by women merchants

DivaZap (previously 'DivasNow') is a platform connecting women ecommerce entrepreneurs ('diva-preneurs') with shoppers across India. During my tenure there, I:

• Led UX design for their web platform and app during its 0 to 1.
• Designed key experiences like user registration, product search, vendor store creation, store management, store review systems and on-platform real-time communication (RTC).
• Shadowed prospect users to identify product behaviour patterns and create features from primary research.
• Developed features for users to self-catalogue products, events, and other entrepreneurs into boards, akin to a Pinterest-like feature.Designed a WYSIWYG store creator, complete with store management dashboard for vendors to easily create and manage their online stores.
• Pioneered the vision for a marketplace platform similar to what Meesho later adopted.

Mobile app

Seller home page

Seller product dashboard